More than just dance clips: why should sports clubs need "TikTok" services?
Many people may know the TikTok video app from the popular viral in our home, such as "Som Stop", "Because we are Thai", "Break before Challenge", etc.
TikTok ( Tik Tok ) or pronounced by Thai people as "Tik Tok" is a social media platform. That are extremely strong at this time
Not only in Thailand Popular throughout the house around the city, TikTok is still hitting the market, gaining popularity all over the world. Guaranteed by giving users more than 500 million, accounting for 75 languages Within 2-3 business TikTok amidst the cattle wid -19 a startup with the highest value in the world of 2.4 billion. baht
The content contained in TikTok is not just funny clips. Or only dance clips But it also collects videos of various types of content that are short, fun, and creative in TikTok so that it can win the hearts of the people of Gen Z and Gen Alpha, TikTok's main user base.
So no matter what kind of business, brand, TikTok is going to become a very important platform. Towards marketing and public relations In the modern online world ... to the point that even a modern professional sports club cannot underestimate the power of TikTok.
15-60 seconds to turn the world
Believe that almost everyone Should be familiar with social media such as Facebook, YouTube, Twitter, Instagram, LINE, WeChat and I believe that Almost everyone knows the features of various platforms. How are the characteristics Suitable to be used in marketing And communicate with people
The channels we wrote about above It's almost a basic social media that anyone can use, but TikTok is pretty new. Especially with sports clubs in Thailand Because there are only 2 teams that have an official channel for the club: BG Pathum United and Buriram United.
The question people may still be wondering is where did TikTok come from? How can you play a role and influence in the world's sports industry?
TikTok started in 2016, with Chinese national ByteDance launching an app that included short clips called Douyin before it was a huge success. It has reached 100 million users in just one year. Until having an average viewership of 1,000 million clips per day
The following year, Douyin partnered with a similar app, Musical.ly. It features video editing and music, before investing in Musical.ly and merging two of the platform's membership bases into "TikTok".
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